The Brief

Triple Jay Cakes is an entrepreneural start-up that was launched in 2015. Its located in Broadlands area of Strand. It helps the under-previleged and the poor to achieve their career goals by teaching them to bake cakes. They also sell cakes for different events like weddings, birthdays, anniversaries and any other special day or event. The brief was to create a logo that would be used on several elements like business cards, letterheads, banners, signage, social media, website and uniforms among other branding elements.


The Plan

Triple Jay Cakes asked for a Corporate Identity system that would help create a strong visual for consistency that their clients would associate with. That would consist of logo design, stationery and other branding elements. Also this would be incorporated in their future plans to create a digital presence through a website and several social media platforms.


The Result

Triple Jay Cakes’ sales increased significantly and also they had higher registration rate of new students. these increases were realized through their social media and stationery, like business cards and brochures, distribution.


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